In April 2025, we hosted a brutally honest fireside chat in Tel Aviv with Dan Benjamin (founder & CEO of Dig Security) and our own Jordan Elkind, Managing Director at Blue Seedling. The topic: how early-stage cyber startups can break through the noise and win.
Dan’s got the creds — he scaled Dig from Series A to a $400M acquisition by Palo Alto Networks, and he’s one of the most marketing-savvy founders we’ve worked with. For 1.5 years, Blue Seedling was Dig’s embedded marketing team, and together we built the rocketship. Dan pulled no punches in sharing what worked, what didn’t, and what he’d do differently next time.
🎥 Watch the full event recording here:
🔑 Key Takeaways for Early-Stage Cyber Founders
- Stealth is bullshit. Don’t wait. “Come out of stealth as soon as you hit 20–30 people — no customer is coming from your TechCrunch article.”
- If you’re not top 3 in your category, you’re not getting the POC. “You’re competing for 3 projects a year. You need to be in the top 3 — or you’re out.”
- Early-stage demand gen is a waste. “Your first 5 deals will come from your VCs, angels, and friends. Not ads.”
- Build a content & buzz machine. Deep, high-quality content 3–4 times a week + daily posting on LinkedIn. Every employee joins = a LinkedIn moment. “We wrapped every team addition in a post. No one could open LinkedIn without seeing Dig.”
- PR and Sh*tty awards? They work. “They feed the perception that something big is happening — and people want to be part of that.”
- Events are for brand — and only if they’re exceptional. “No booths. No bribes. Do something unforgettable or don’t do it at all.”
- Spend as much as you can — just not on dumb stuff. “Skip ads and booths. Invest in stuff that actually builds buzz.”
- Outsource early — but only to killers. “I had tons of ideas. Blue Seedling executed like crazy. They were our marketing team.”
🚀 The Dig + Blue Seedling Story
When Dig needed to build marketing from scratch, they brought in Blue Seedling. For 1.5 years, we acted as their full-stack marketing team — owning the integrated marketing and demand generation campaign that created buzz and delivered pipeline.
The results? #1 leader in DSPM. A massive acquisition. And a playbook cyber founders still ask us about today.
👉 Read the full case study.
👉 See why top cyber startups partner with us.
👉 Reach out to learn more.
