Namogoo

Revamped talent brand campaigns helped a top retail tech startup build a robust talent pipeline in the US

26

number of employees Namogoo hired across three countries—all during the 2020 pandemic

Industry
Retail / e-commerce

Buyer Persona
Consumer retail

Location
Tel Aviv, New York, London, Boston

Services provided
Talent brand / recruitment marketing

Industry
Retail / e-commerce

Buyer Persona
Consumer retail

Location
Tel Aviv, New York, London, Boston

Services provided
Talent brand / recruitment marketing

This is the second time I partnered with Blue Seedling to help with a major challenge – hiring fast, at scale, and from scratch in two new markets: the US and Europe. With Blue Seedling’s marketing and talent acquisition expertise, we successfully hit our acquisition goals on time and under budget. We highly recommend partnering with Blue Seedling to any Israeli startup that wishes to build a strong talent brand in the US.
Keren Halperin
Chief People Officer, Namogoo

After closing a $40M Series C round, Namogoo—a fast-growing Israeli retail tech startup—faced ambitious hiring goals. Wanting to grow their talent pipeline in the US, Namogoo turned to Blue Seedling to help revamp their talent brand and bring in a robust pipeline of top-notch candidates.


The Playbook

Blue Seedling drew upon our deep content marketing expertise to create:

  • New job descriptions that spoke directly to an American audience
  • A new company blog focused on the startup’s culture, perks, and mission
  • Interview series with the startup’s leadership and standout team members
  • Engaging onboarding materials and handbooks for new hires

Blue Seedling also partnered with a number of top US recruiting sites to raise the startup’s profile and build a consistent inbound talent pipeline. Blue Seedling built and managed multimedia profiles for Namogoo on Angellist, Indeed, Glassdoor, and BuiltinNYC.


The Impact

Namogoo added 26 remote employees during the 2020 pandemic across Sales, CS, Engineering, and more.

The Bottom Line

Growing a talent pipeline is no simple feat, but a partnership between marketing and HR can help boost a talent brand and attract top candidates. Blue Seedling’s growth-focused marketing expertise easily translates to talent brand efforts and can help startups grow in a new market.

Want to read more? Check out the full hiring stories of Namogoo here.

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