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Blue Seedling is a boutique enterprise B2B marketing agency, and the secret marketing superpower behind some of the world’s fastest-growing enterprise B2B startups and scaleups.

Our Team

Working with Blue Seedling is like having the world’s best in-house B2B marketing team at your disposal. We just happen to be an agency.

Our remote, US-based team understands both sides of the Atlantic. We live and breathe your target market. That Cincinnati-based Fortune 500 e-commerce CMO on your target list? We know exactly what she’s reading.

We have deep expertise working with B2B startups (and scaleups) across verticals. We specialize in learning new verticals and products in record time, and making an impact from day one. ABM for AIOps? We got it.

Our team brings together diverse backgrounds and experiences including Amazon, political campaigning, five spoken languages, running marathons, and producing podcasts.

Our Values

Radiate and nurture excellence.

We strive to be the best at everything we do. Life’s too short for mediocrity.

We believe in life-long learning, teaching, and growth, personally and as a company. Our field mandates it, and we as individuals love it.

Blue Seedling happily funds team member expenses related to learning and growth.

Think positive. Think, I got this.

Our clients are doing incredibly hard things. They are trying to change the world. We don’t knock down ideas; we brainstorm on how to problem-solve and get things done.

Anyone can point out problems. We come with solutions.

Problem-solving mindset. No whining, complaining, blaming, snarkiness, or sarcasm.

Celebrate wins and liberally share credit.

Take ownership; be accountable.

We do what we said we’d do, when we said we’d do it.

We show up two minutes early.

We give peace of mind. We’re the rare exception to “trust, but verify.”

Communication is key. We over-communicate in good and bad times.

Have fun.

Life’s too short for anything else.

We care about each other and our lives outside of Blue Seedling.

We work and play, sometimes together.

Want to join the team?

We’re always looking for passionate self-starters to join the Blue Seedling team.

Check out our open positions.

Featured Team Members

Netta Kivilis

Founder and CEO

Marketing superpowers: Strategic planning, integrated marketing campaigns, solving problems

Home Base: Tel Aviv/New York

Contrarian belief: Why paid online marketing doesn’t work for enterprise B2B startups (and what to do instead)

Jordan Elkind

Marketing superpowers: Product marketing, content marketing, positioning & messaging

Home Base: Columbus, OH

Contrarian belief: Why I don’t believe in outsourcing content creation (and what to do instead)

Tim Jung

Marketing Director

Marketing superpowers: Email marketing, vendor management

Home Base: San Diego, CA

Contrarian belief: These aren’t the droids you’re looking for: How to get past bots and understand the actual performance of your email campaigns

Explore our work

Check out our services and the companies we’re proud to work with.

Case Study arrow_forward

It was a no-brainer for us to partner with Blue Seedling to help us clarify and evolve our brand messaging to be the foundation for the next milestone in our growth trajectory. Despite what seemed like a challenging task with an impossible timeline, Blue Seedling jumped in with energy and enthusiasm and delivered a clear and compelling positioning framework. The Blue Seedling team was a pleasure to work with and found common ground across a wide range of perspectives to deliver something that is resonating with our target audiences.

Genevieve Haldeman Vice President, Corporate Marketing, Cloudinary

Case Study arrow_forward

I’m extremely picky about vendors I work with – I only work with the best. The fact that Blue Seedling worked with me at Dig Security for over a year (extending beyond our acquisition by Palo Alto Networks) says it all. Together, we built a cyber marketing powerhouse that made our brand seem much bigger than that of an early-stage startup, generated a steady pipeline of fortune 500 CISOs, and propelled Dig to become the undisputed DSPM leader. From day one, Blue Seedling felt like Dig’s marketing team, not an agency. They’re an integral part of Dig Security’s amazing success story, and I highly recommend them to any cyber startup looking for the best marketing partner.

Dan Benjamin Co-Founder & CEO, Dig Security

Case Study arrow_forward

Blue Seedling helped us make the most of our very minimal marketing resources, and the results speak for themselves.

Noam Salinger Product Manager, Granulate

Case Study arrow_forward

Blue Seedling truly felt like a part of our team, not an agency. They quickly learned our highly technical cybersecurity product and executed our campaign for coming out of stealth in record time, doing a phenomenal job with our messaging, website, and press coverage. We made a lot of noise in the media and with sales prospects, all thanks to the team’s work. The team is very smart, experienced, and fun – and I highly recommend working with them to solve your marketing needs quickly.

Alon Jackson Co-Founder & CEO, Astrix

Case Study arrow_forward

Blue Seedling was critical to the success of a high-stakes initiative: refining our positioning as part of the relaunch of the IONIX brand. Cybersecurity is a crowded and technical space. And we needed a partner that would “get” our field and could help us find our edge, fast. The Blue Seedling team got up to speed in record time – quickly grasping our value proposition and building a comprehensive plan to ensure that our message would be sharp and effective. Our launch was a huge success – and there’s no doubt that our message is landing in the market. I am confident that Blue Seedling would be a valuable asset to any company looking to improve their product marketing. I highly recommend them.

Marc Gaffan CEO, IONIX

Case Study arrow_forward

Netta was very helpful for Panther’s initial marketing push, from strategy and coordination to optimizing our messaging and content. She was a pleasure to work with and I would definitely recommend her to help you push your marketing efforts forward!

Jack Naglieri Founder & CEO, Panther

Case Study arrow_forward

It was a no-brainer for us to partner with Blue Seedling to help us clarify and evolve our brand messaging to be the foundation for the next milestone in our growth trajectory. Despite what seemed like a challenging task with an impossible timeline, Blue Seedling jumped in with energy and enthusiasm and delivered a clear and compelling positioning framework. The Blue Seedling team was a pleasure to work with and found common ground across a wide range of perspectives to deliver something that is resonating with our target audiences.

Genevieve Haldeman Vice President, Corporate Marketing, Cloudinary

Case Study arrow_forward

I’m extremely picky about vendors I work with – I only work with the best. The fact that Blue Seedling worked with me at Dig Security for over a year (extending beyond our acquisition by Palo Alto Networks) says it all. Together, we built a cyber marketing powerhouse that made our brand seem much bigger than that of an early-stage startup, generated a steady pipeline of fortune 500 CISOs, and propelled Dig to become the undisputed DSPM leader. From day one, Blue Seedling felt like Dig’s marketing team, not an agency. They’re an integral part of Dig Security’s amazing success story, and I highly recommend them to any cyber startup looking for the best marketing partner.

Dan Benjamin Co-Founder & CEO, Dig Security

Case Study arrow_forward

Blue Seedling helped us make the most of our very minimal marketing resources, and the results speak for themselves.

Noam Salinger Product Manager, Granulate

Case Study arrow_forward

Blue Seedling truly felt like a part of our team, not an agency. They quickly learned our highly technical cybersecurity product and executed our campaign for coming out of stealth in record time, doing a phenomenal job with our messaging, website, and press coverage. We made a lot of noise in the media and with sales prospects, all thanks to the team’s work. The team is very smart, experienced, and fun – and I highly recommend working with them to solve your marketing needs quickly.

Alon Jackson Co-Founder & CEO, Astrix

Case Study arrow_forward

Blue Seedling was critical to the success of a high-stakes initiative: refining our positioning as part of the relaunch of the IONIX brand. Cybersecurity is a crowded and technical space. And we needed a partner that would “get” our field and could help us find our edge, fast. The Blue Seedling team got up to speed in record time – quickly grasping our value proposition and building a comprehensive plan to ensure that our message would be sharp and effective. Our launch was a huge success – and there’s no doubt that our message is landing in the market. I am confident that Blue Seedling would be a valuable asset to any company looking to improve their product marketing. I highly recommend them.

Marc Gaffan CEO, IONIX

Case Study arrow_forward

Netta was very helpful for Panther’s initial marketing push, from strategy and coordination to optimizing our messaging and content. She was a pleasure to work with and I would definitely recommend her to help you push your marketing efforts forward!

Jack Naglieri Founder & CEO, Panther

Want to explore working together?

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