In 2024, we stripped away the hype and focused on what works in B2B marketing: content that converts, positioning that stands out, and campaigns that scale. And, as always, we’ve wrapped up the year’s top 10 posts from the Blue Seedling blog. 📖
From upcycling content to showcasing success without naming names, here’s what resonated most with B2B leaders, in no particular order.
1. How I learned to stop worrying and love the tagline – Why (and how) to write an unforgettable tagline for your B2B startup – a tagline isn’t decoration. It’s your brand’s most concentrated value proposition. Here’s our proven method for creating messaging that actually moves the needle.
2. How important is social media for early-stage founders? – spoiler: very important. We talk about why social media is important for early-stage founders, why you should start doing it now, and how much (and what) you should actually be doing.
💡Bonus: You don’t need to create award-winning original content everyday to start building your community. The best source for content ideas is right in front of you.
3. Our guide to creating and running effective project debriefs – make your life – and your team’s lives – easier with one document. Here’s how a simple debrief doc can turn every campaign into a better one.
4. The most effective B2B marketing email you can send – write emails that people open, read, and act on. ’Nuff said.
5. Close the year with a bang: 10 Q4 marketing campaign ideas – we’ve cracked the code on year-end marketing that doesn’t feel like a desperate fire drill. No last-minute hustle, just smart marketing that works. Pro-tip – a lot of these ideas are impactful any time of the year, not just Q4.
6. How to make anonymous case studies your secret weapon – worried about getting client approval for case studies? In our experience anonymous case studies can be just as powerful – if not more.
7. B2B “free samples”: An effective way to boost demand generation – forget traditional gated content. Here’s how to use ‘free’ to actually attract high-quality leads without giving away the farm.
8. Extend your reach and budget: A quick guide to creating derivative content for B2B marketers – the title just about sums it up – your content doesn’t have to be single-use. Turn a single blog post, or webinar into a multi-channel marketing asset.
9. Webinar: Winning in the AI era—The definitive playbook for AI positioning in 2024 – Watch this webinar to see Blue Seedling’s Jordan Elkind and Urban Outfitters’ Kim Gallagher expose the one thing most AI vendors completely miss when pitching their solutions.
10. The perks of being self-employed: How we work at Blue Seedling – autonomy and flexibility sound great—but how do you make it work at scale? Our favorite tips from running our high-impact, remote-first marketing team.
The bottom line
2024 was the year of AI hype, but B2B marketing success came down to the fundamentals. The best strategies (especially for early-stage startups and scaleups) saw strong positioning, smart content repurposing, and demand gen that delivers results. You don’t need endless resources to win. 🚀
