On the heels of their Series A round of funding, Anyword was looking for a full-time, in-house marketing leader to help them accelerate growth, position them as a thought leader, and build a scalable demand generation engine. Other needs? Grow and manage the marketing team (which had one junior marketer at the time), build a robust client marketing function to support account expansion, and create a compelling talent brand to help with recruiting.
The search for the marketing leader took months and months, and Anyword decided to stop wasting time and work with Blue Seedling’s Netta Kivilis as an acting VP Marketing.