From Series A to historic acquisition by Palo Alto Networks: Blue Seedling’s impact as Dig’s embedded marketing team

From Series A to winning the DSPM market

With a need to build from the ground up, Dig required a marketing infrastructure capable of generating buzz, establishing market dominance, and driving demand generation – all while navigating the newly established and hyper-competitive DSPM category. For over a year, Blue Seedling was Dig’s marketing powerhouse. And together, we crafted a narrative of growth, innovation, and market leadership that resulted in Dig’s acquisition by Palo Alto Networks.

Blueprint for breakthrough: Blue Seedling’s strategic marketing pillars

Blue Seedling stepped in as Dig’s embedded marketing team, implementing strategy that laid the foundation for their explosive growth in just over a year:

• Building Dig’s demand generation machine – from scratch: From newsletters and webinars to conferences and ABM initiatives, Blue Seedling built Dig’s marketing capabilities from scratch, turning new ideas into a strong demand generation engine.
• Content engine: High-quality, high-volume content became the hallmark of Dig’s marketing strategy. Blue Seedling established Dig as a thought leader through the consistent delivery of original content several times a week, including:
  • website updates
  • blog posts
  • social media
  • reports
  • collateral
  • and monthly webinars with partners, influencers, and customers

• In-house project management: Acting as the nerve center for Dig’s marketing activities, Blue Seedling kept things humming between in-house teams and external agencies. This centralized project management ensured the execution of everything from website development and SEO to graphic design, content creation, and PR.
• Social media dominance: Blue Seedling owned Dig’s social media A-Z, from strategy, to content creation, to posting. We developed a proprietary process that integrates GenAI tools to enable us to consistently deliver engaging, high-quality content on LinkedIn and other social channels 5+ times per week. This approach not only rapidly increased Dig’s digital footprint, but also played a key role in driving significant sales achievement – including securing the largest deal in Dig’s history with a Fortune 500 company.

The results: Game-changing exit

The collaboration between Dig and Blue Seedling resulted in massive success. Through our content and social media efforts, Dig emerged as an undisputed leader in the DSPM category, outpacing several competitors in a hot market. And our targeted marketing initiatives not only created a consistent buzz around Dig, but also significantly contributed to their sales pipeline, culminating in their acquisition by Palo Alto Networks for an impressive rumored $400 million.

The bottom line: “We couldn’t have done this without y’all”

Blue Seedling was key in building Dig’s marketing foundations and leading the efforts in content-focused demand generation. This foundational work not only positioned Dig as a category leader, but also led to their historic exit – one of the most successful in the Israeli tech scene’s recent history.