Thinking outside the box to win
At Blue Seedling, we have a deep bench of B2B marketing experts with years of experience, resources, and templates for just about everything. But instead of recycling old demand gen tactics, we came up with something fresh and outside-the-box: inventing and marketing a new industry holiday that would feature Zero Networks’ as the authority on microsegmentation.
Inspired by creative, “just for fun” holidays like National Coffee Day and International Cat Day, Microsegmentation Day was a truly unique, innovative campaign, with minimal budget and big results. For the date, October 6th was chosen because 10−6 = μ or ‘micro’ (a wink to math nerds).
In just six weeks, the Blue Seedling team pulled together a complete market-facing campaign. The centerpiece was a dedicated micro-site built on Carrd, for which Blue Seedling wrote the copy and facilitated the design. The site featured educational content, links to related blog posts and case studies, and even a fun and interactive Microsegmentation Quiz to “test your knowledge”. All of this was topped off with a CTA for demo requests.