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CRASH COURSE

Account-Based Marketing and Outbound Email Prospecting

Email marketing is an effective, cost-efficient B2B marketing channel. Take this crash course to learn the basics of outbound email prospecting, and launch your first campaigns.



Course Highlights

  • Get started with email prospecting, the right way
  • Create “spam*” that works (* it’s not really spam)
  • Build “The Reader” – the most effective B2B email marketing program

Start here

Step 1

The guide to getting started with email prospecting

By Netta Kivilis

Step 2

Want to jumpstart your email prospecting? Watch this video

By Netta Kivilis

Step 3

Why “spam*” works, and how to do it well

By Netta Kivilis

Step 4

Introducing “The Reader,” the most effective B2B marketing email you can send

By Lauren Glover

Next Steps:

  1. Define your ICP (ideal customer profile). Now. Everything else will build up on this.
  2. Build your first lead database, matching your ICP.
  3. Write your first “Reader” — actively search for content that will be relevant and useful for your audience. (You’re probably already doing this.)
  4. Plan a short and sweet email prospecting sequence that follows up on your Reader and aims for a call or demo on your calendar.

Further Reading

Today, I sent an email with a 100% open rate. Here’s what I did.

How to tell if email prospecting will work for you

How to get (almost) everything done with Upwork – Our guide