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CRASH COURSE

Marketing for AI Startups

How can your generative AI startup best market itself to enterprises? Learn strategies for marketing AI innovations to enterprise clients and stand out in a competitive landscape.



Course Highlights

  • Proven strategies to market AI products to enterprises
  • Sharpen your value proposition to engage both business buyers and technical gatekeepers
  • Balance vertical solutions with comprehensive AI platforms to maximize value

Start here

Step 1

[NYC event] GenAI and enterprises: The ins & outs of selling as a GenAI startup

By Jillian Casey

Step 2

Generative AI startup? Your product won’t win the battle for you. Your marketing will.

By Netta Kivilis

Step 3

Suitcase or zipper? How to make sure you’re fixing the right problem with your enterprise B2B positioning

By Jordan Elkind

Step 4

Webinar: Winning in the AI era—The definitive playbook for AI positioning in 2024

By Dana Vulic

Next Steps:

  1. Identify your audience: Position your GenAI startup by defining both your vertical and horizontal approaches. Tailor your messaging to meet the needs of industry-specific buyers and general enterprise platforms.
  2. Test and optimize: Engage a peer or marketing expert to refine your content. Use AI tools to optimize your messaging and ensure that it resonates with both business and technical stakeholders.
  3. Sharpen your messaging: Evaluate if your startup is facing a “suitcase” or “zipper” issue. If it’s a zipper issue, focus on refreshing your message and aligning it with current industry trends.

Further Reading

The marketing science behind “fake it till you make it”: Five tips to land an enterprise deal as an early-stage B2B startup

What’s working in Enterprise B2B marketing right now: Updates to our marketing myths

You don’t need a big marketing budget to win in Enterprise B2B