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CRASH COURSE

Winning with Content Marketing

Content is the bread and butter of any sustained and successful marketing operation. Follow this crash course to learn how to build your first marketing content engine that brings real value to your audience.



Course Highlights

  • Produce awesome content, regardless of budget or team size
  • Create email campaigns that drive measurable results
  • Write better B2B case studies
  • Keep your webinar audience engaged

Start here

Step 1

Four “content hacks” for creating quality content on a budget

By Netta Kivilis

Step 2

Looking to buy?? We’re selling!!! – The guide to writing human emails that get replies

By Netta Kivilis

Step 3

The complete guide to writing compelling B2B case studies

By Netta Kivilis

Step 4

Storytelling essentials for webinars, or how to create a webinar your audience will actually pay attention to

By Lauren Glover

Next Steps:

  1. Try one of our “content hacks” and see what you come up with — be creative, and look for what will be easiest and fastest for your team to create.
  2. Write a new outbound email prospecting sequence. Just remember to keep it “human.”
  3. Pick your best customer and start working on a new case study.

Further Reading

Introducing “The Reader,” the most effective B2B marketing email you can send

The best source for content ideas is right in front of you

Data Journalism: The best marketing channel you don’t know about