Part of the fun of working with great product marketing leaders is sharpening your toolkit for recognizing and fixing positioning challenges.
One positioning warning sign I listen for when doing customer research: every customer is a special snowflake ❄️ – no shared core set of pain points and reasons for buying.
PMM leaders: how do you recognize fundamental positioning challenges? Watch the video below for more.
Jordan is a Managing Director at Blue Seedling. You can find him reading medieval literature, running, or helping B2B startups with go-to-market strategy.
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